In complementary articles, a
New York Times opinion article published on Sunday and another thought piece from marketing specialist Patricia Vaccarino make the same essential point as I do in
Advice From A Risk Detective: Digitally, you are what you post, how you search and what you like on the Internet. Vaccarino states it so eloquently:
As much as I have cautioned
clients, colleagues, family and friends about being prudent and to exercise
good judgment about what to post on Facebook, I am constantly amazed by the
embarrassing things people put out there for the whole world to see. And if you
think that your privacy settings will protect you from the predatory nature of
the algorithms, then you deserve to be called a lemming looking for the highest
cliff.
When you like something, keep in mind that you have
given your consent for your name, image and likeness to be used as an
endorsement in any context. Your photo can be used anywhere and you
might be in the company of other people that you do not want to be associated
with. When all the lemmings line up, you might be giving away a part of yourself
that can be used in a most unflattering context or pose. Remember, algorithms
have no heart. Be careful what you show, post, like and say. Lemmings never see
the cliff until it's too late.
I believe that security and privacy settings are essential, and that not liking unknown sites or using third party applications on sites like Facebook also help reduce the confusion about where data about you might be coming from. I say all this as we prepare for Google's new privacy policy to roll out...though it looks like it might have been slowed down slightly by a European court ruling. More on Google's privacy policy tomorrow.
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